The CoogTV production will air on ESPN


Activities & Organizations

Photo courtesy of CoogTV

CoogTV the UH student-run broadcast media organization, was selected to be part of the production team of the 2021 USAA Air Hockey World Championship. Additionally, the Championship airs this week on ESPN 8. The Ocho.

“Honestly, I can’t remember the last time we had the opportunity to do something like this,” said CoogTV executive producer Joe Michael Coronado. “Even less with a network as big as ESPN.”

The opportunity to host the event arose when a UH alumnus involved in the organization contacted CoogTV after being unable to reach an agreement with professors at the Valenti School of Communications.

Never one to pass up an opportunity to gain media exposure, Coronado was quick to jump on the offer.

“Everyone in broadcasting knows that if this comes your way, you have to jump on it,” Coronado said. “So I was like, whatever you need, we’ve got you covered.”

Although CoogTV has extensive organizational experience in filming, editing and producing video content, the project was not without its challenges.

Adapting to the fast-paced environment of professional air hockey is not an easy task, said Hogan He, head of production team at CoogTV. For He, the project was a test of the organization’s ability to adapt and overcome a new set of challenges.

“We went into the project not knowing too much about the content,” he said. “But on production, each focused on their own business. From camera to audio, from hands-on to production management, we came together not just as individuals, but as a team.

This ability to work in a team will prove crucial for the success of the production. Besides the general stress that accompanies the filming of any major event, the intensity and extreme pace of the championship would serve as a testing ground for CoogTV’s ability to operate in a high-stress environment.

Sports producer Lindsey Jimenez echoed that sentiment, adding that the experience taught her the importance of preparation and pre-production.

“The most important part of this project was understanding and adapting to the productions day,” Jimenez said. “It’s all happening at once and you have to make sure you capture the moment before it disappears.”

Despite the challenges, CoogTV managed to film, edit and produce the tournament in time for ESPN’s deadline.

Looking back on the experience, Coronado said he now felt he and his team were fully prepared for any opportunity that came their way.

“Hopefully with this experience we will be fully prepared for similar projects,” Coronado said. “We put a ton of effort into it, and it really made us more confident and hungrier.”

You can watch CoogTV’s coverage of the USAA Air Hockey World Championship this Sunday, August 7 at 10 a.m. CST and again Monday, August 8 at 7:30 p.m. CST on ESPN 2.

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Key words: broadcast, campus organizations, CoogTV


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