It’s no secret that Ford has done exceptionally well with the release of the Mustang Mach-E. As the company tries to bring that success to the F-150 Lightning and other products, Jim Farley tells us about the plan.
“It’s a big time for the auto industry. The first electric vehicles were good for the environment, but lacked emotion. Like household appliances. it changes,He writes. Clearly a little backwards compliment but understandable.
Tesla is still considered a delicate pony in many automotive circles. It’s what Farley thinks that makes Ford special. He keeps on…”Ford’s bet is different. We take iconic vehicles – Mustang, F-150, E-Transit – and make them even better as electric vehicles. And others are on the way. “
He then talks about the popularity of the Mustang Mach-E. How it sells on three different continents and how upcoming products are already in demand. The F-150 Lightning has more than 160,000 reservations, he says. Then he highlights the gigantic demand for electrified delivery vans as another source of income.
All if it comes to a critical point, even if as he points out “our job now is to meet the demand. “ That’s when he dropped the bombshell that Ford doubled down on its original plan for 2023 and now wants to produce 600,000 EVs within the year.
He even says Ford is aiming to be the second biggest VE within producer “the next two years.” Think about the impact Tesla has had on the entire industry. Due to their willingness to go out and be mavericks, Ford, GM and many others are spending billions to catch up.
Farley might be right that Tesla’s feel a bit like household appliances, but they’ve turned out to be a solid foundation that we all benefit from today. If Ford has something to say about it, we will benefit even more in 2023.